PAKISTAN BRANDS PROMOTING CULTURE ACROSS THE GLOBE FASHION IN THE WORLD

Pakistan has a very diverse and plentiful culture. Every province, region has its own alluring colors. Few years back, everyone was fascinated towards western or Indian culture due to invasion of foreign dramas. As their media had a great leverage on our industry that’s why fashion trend was followed a lot. But now our own Pakistani fashion industry has archaic a lot and it has got a special position across the world. Pakistani designers are giving their best and participated in FWP, PFDC and launch their collections in every season keeping in mind our cultural values.

Top designers are Hassan sheheryaar yasin (HSY), sana hashwani and safinaz muneer (sana safinaz), Umer saeed, Maria.b, Deepak perwani, Nomi Ansari, Asim jofa, Zainab chottani, Fahad hussayn, Khaadi, nishat linen, junaid jamshed (J.) la Chantal and the list goes on. Kurtis, tights, cigar pants and shirts are preference of people and more mesmerizing if it belongs to any brand. They also launch pretty, formal wear and Pakistani designer collection are exported to foreign countries as well.

Local brands are also working through internet and online transaction of payments with the provision of home delivery, which is the best part of it. Today thousands of products are accessible not only in the market but at your door step as well. Branded products is the rage for some elite class but they have also revived Pakistan’s fashion industry and the people who were influenced from the western culture; today prefer wearing their own clothing that delineate our traditional values wherever we move.

Our textile industry is constantly proliferating and it is substantial for our economic condition.At least one institute is running very effectively and successfully and our country’s positive image is represented globally. Because Pakistan is facing a tough condition and law and order situation stop investors to invest. But efforts are bringing investors back.

TV channels like hum TV organize events that are luscious and mind blowing. Bridal couture week, bridal week and one of the branches of hum media style 360 on airs these lavish shows 24/7. And audience all over the world waits for it and inclined to watch it. Because these bridal shows create an image that we are living peacefully and love to impart our culture of harmony. Culture of Pakistan portrays Islamic ideology and our apparels include shalwar, kameez, dupatta. And designers not only launch these but also abbayas, scarves are the part of their designer wear.

Fashion designing was not a profession that gives money but today’s young generation takes keen interest in it because of these fashion shoots and shows success. New talent is promoting our way of clothing, demographics and will keep our culture alive. In limited sources and threats they are doing their work efficiently so if proper monetary sources are given to them they can earn billions and ameliorate our economic condition that needs gallantry and sincerity.

Pakistan film industry was vanished just because the content was weak and they were not showing Pakistani culture. It is the strength of our culture and efforts of talented people that they give revolution to the fashion industry and now everyone love to wear traditional clothes instead of being westernized.

The nation who remembers their culture will be remembered by the world and known for their distinctive qualities. Culture passes from generation to generation and it is historically transmitted pattern. Culture resides in yourself, it is your identity. So don’t ever forget your roots to maintain identity in front of the world.